Investing in Philippines: Corporate News: Jollibee CFO: My job is to prepare the company for all kinds of shocks

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Sunday, November 21, 2010

Corporate News: Jollibee CFO: My job is to prepare the company for all kinds of shocks

source: www.inquirer
                                        
I got this news article from Philippine Daily Inquirer and it gives me a better perspective of JFC and its coming success for the next 2 -5 years. Equally important position in the company is the CFO which handles the financial capabilities of the company. The CFO must be able to foresee the needs of the company and be able to make actions to put the company on track to its goals.


Jollibee CFO: My job is to prepare the company for all kinds of shocks
By Doris Dumlao
Philippine Daily Inquirer
First Posted 17:29:00 11/20/2010

MANILA, Philippines—The son of an auto mechanic from a small town in Quezon who worked his way up to become chief finance officer of globally expanding Filipino fast-food giant Jollibee Foods Corp. has been named as the “CFO of the Year” for 2010.
 
Ysmael Baysa reminisces about his humble beginnings during the media briefing announcing him as this year’s recipient of the prestigious annual award jointly given by ING Bank Manila (ING) and the Financial Executives Institute of the Philippines. He shares the honor with his hometown of Sariaya and alma mater Luzonian University of Lucena City in Quezon province.

While most CFOs of top-tier companies are usually bred and schooled in Metro Manila or even abroad, Baysa takes pride in having been raised and educated in his province. “It’s because of this humble beginning that this award has meant so much more,” he says.



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